• Akshath A.P.

It's Versace, not Versace.

When you think of Italian luxury, you think of Versace. Gianni Versace, Italian royalty, founded his brand way back in 1978. The Versace brand has become internationally renowned for its ultra-glamorous creations, spectacular theatrical costumes, and innovative menswear design. Versace's style combined luxurious classicism with overt sexuality.

Ever since its launch, the brand has left a permanent dent in the fashion industry. Versace was and still is well known for its bold choices. The brand's unapologetic style - a fusion of street style with high fashion - encouraged avant-garde designs and creations. Commonly known for using unconventional mediums like metal, mesh, and leather, the brand has never failed to become the talk of the town.

Versace is well known for its muses. Gianni often looked at their personalities as inspiration while designing the collection, making the women feel powerful. He became famous for creating the 'Supermodel' concept. The brand has had several muses and supermodels like Naomi Campbell, Claudia Schiffer, and several more.

In 1997, Gianni Versace was at his Miami house. That day was like any other. He woke up and went outside for some air and collected the morning magazine, but little did he know that a serial killer was waiting to shoot him outside his own house. The killer was on the loose for eight days, following which he committed suicide on a houseboat.

When Donatella Versace (his sister) took over as creative director, many were unsure whether she would live up to Gianni's level. However, while people doubted her abilities, she designed a flawless collection and gave an ode to her late brother. When Donatella took the stage after her first show to take her bow, she was accompanied by the models that had walked the runway, including Naomi Campbell and Linda Evangelista. Donatella received a standing ovation. Her eyes were full of tears while she looked around herself and took a bow.

Versace keeps growing with new designs that will go down in history. The brand was sold to Michael Kors, but the fashion never stopped. Donatella, to this day, never fails to impress and it doesn't look like she ever will.

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